When you are getting ready to develop a real estate mailer campaign, your choice of postcard layout options can have a significant influence on the success of your marketing strategy. While there are many ways to showcase who you are and what you offer, you want to choose a design that attracts attention and steers recipients to action. Establish Branding on Your Postcards If you are sending out agent postcards, you want your brand to be clearly visible. A color bar across the top of the card is an immediate signal that draws the eye. If you would prefer a more subtle approach, let your logo speak for itself while prominently placed on the front and back of the card. There are many options available at https://www.sendsations.com/Default.aspx Deliver a Call To Action Within each of the postcard layout options, is a location for a call to action. This is the message that draws attention and creates a desire to take action. A clear CTA should be written across your branded color band at the top of the postcard or at the top against a solid white background. Nothing should distract the recipient from receiving your message. Create a Secondary Focus After your CTA, your postcard design should have a secondary area that attracts focus. Use this spot to put social media links, a request for referrals, a QR code or a graphic requesting listings or website visits. Be sure to use colored fonts to highlight the most important information in this section, such as the website link. Always Provide Contact Information It doesn’t matter how many postcards you may have sent to a specific region, always include your contact information on the front tab. Personalize this information with a photo and branding slogan, and be sure to have your phone number and name listed. Your choices in postcard layout options allow you to vary your mailer campaigns without disturbing your message. Professional, engaging and consistent should be your priorities with your postcard marketing strategy.
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AuthorHi, I'm Gary and I've been a successful real estate agent for 10 years. I want to share my secrets with others. Archives
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