Sendsations postcards continue to offer a valuable return on investment for real estate agents looking to expand their market share. There are a few tips to more effectively market your business with this direct mail approach.
Target Audience Make sure you target a specific demographic rather than just sending out a bunch of postcards. You can customize your postcards to target people in a certain age group, with a specific household income or even specific hobbies and lifestyles. Target homes or businesses within a specified zip code. Personal Message Sendsations postcards with a personal message offer potential clients an opportunity to get to know you. When you send a postcard, you offer customers an opportunity to enter into a friendly relationship with you. After all, you usually send postcards to treasured loved ones when in a foreign destination. Offering a personal touch gives your customers a glimpse into what it’s like to work with you. Flexible Marketing Easily change up your messaging and even target audience when sending postcards. You can send one set of postcards to a specific age group and another one to a different age group. This flexibility makes postcards a great part of your marketing efforts. Relatively Inexpensive Postcards are one of the more affordable marketing tactics you can use to grow your business. Rather than relying on customers to open an email message or catch your post in their social media scroll, postcards are tangible and often more likely to get a second look. You can choose how often you send one from bi-weekly to quarterly to suit your marketing budget. Simple Focus Remember to keep your postcards simple. Opt for things that showcase your personality but don’t overwhelm the customer. A simple catchy message can capture the interest of the customer and have them reaching for the phone to call or visit your website for more details. Upgrade your marketing efforts with Sendsations postcards. Use these tips for a more effective direct marketing campaign.
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Realtors can take advantage of a tried-and-true marketing method by geofarming with postcards. This direct mail marketing strategy can help increase leads and boost your brand. Here are a few ways to capitalize on postcards for realtors.
Engage One way to get to know the area you want to farm is to walk around in the neighborhood. You can answer questions as you walk around and get to know the residents. Have some answers ready to go in case someone wants to know what their house is worth, selling timelines and what services you offer. It’s a great time to get to know those who live there and build trust. Research When using geofarming with postcards, you want to do your research ahead of time. This means scouting the neighborhoods you plan to target. You need to know the demographics of the area to ensure it’s the right area for your business. This information can help you reach out in an effective way. You will know the types of things your potential leads are interested in, their ages and lifestyle. Plan Once you know the people you plan to target, start preparing your marketing plan. If this is a new area, you may want to send out some introductory postcards. If this is an area you have spent some time in, customize your approach to answer their questions or provide insight into your services. Incorporate postcards for realtors into your overall marketing plan. You should include your social media, phone number and website on your postcards. This makes it easy for them to contact you if they are interested. Geofarming with postcards from Sendsations can be an effective lead generation tool for realtors. The endless options allow you to customize them for a specific target audience and stay on brand. There are a variety of tools you can use to assist you in your market research. Ultimately, postcards are a great addition to your marketing plan. |
AuthorHi, I'm Gary and I've been a successful real estate agent for 10 years. I want to share my secrets with others. Archives
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