The way you prioritize and develop your real estate marketing strategies will make a powerful impact on the success of your business. As you probably know, there's a lot of advice on this rapidly evolving topic. So keep it simple: No matter how the landscape changes, the following strategies stay relevant. Read on for a rundown. 1. Cultivate Strong Relationships In Real Life While it might be tempting to hide beyond the computer and do all of your real estate marketing digitally, it's essential that you get out and meet people in your community. Remember that "know, like, and trust" factor? It's much easier to attain if you spend time with others IRL. Consider using real estate postcards (such as those created by Sendsations) to provide that first introduction. 2. Utilize High-Level Photographic Expertise No matter how technologies evolve, get the highest quality photography and videography you can afford. It's a key investment in the success of your business. The artistic composition of a photograph or the stunning perspective of a drone will captivate potential customers. 3. Build a High-Quality Website Even if you have a strong social media presence, it's crucial that you have an attractive, modern website that showcases your unique properties and style. Also, having your own website gives you a chance to start a blog and become known as a go-to expert in your area. 4. Don't Abandon the Standard Sites Zillow, Realtor.com, and other aggregate sites continue to be important and a key jumping-off point for most customers. Tend your listings there, and make sure that the content integrates well with your website and social media presence. Amid all the noise regarding best real estate marketing practices, it helps to stay focused on several key strategies. Keep these suggestions in mind as you create your plan.
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AuthorHi, I'm Gary and I've been a successful real estate agent for 10 years. I want to share my secrets with others. Archives
January 2023
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