Just about every entrepreneurial book out there will tell you that it is absolutely critical for your business to change with the times, or risk going out with the old. You need new methods to compete in this fast-paced world of internet, email and social media. However, there are certain business tools that are timeless, and real estate business cards are one of them.
In the latest attempts to go green and electronic, the question of the relevance of business cards is likely to come to the forefront. But before immediately adding your next client to your contacts list and sending them a text message to give them your number, consider that first impressions are still ranked as having utmost importance. Your attire, firm handshake and ability to remember his name assert your interest in the person in front of you, which is bound to score points in your favor. However, your text message in his phone is likely to be ignored or forgotten after your encounter. Also, asking for a phone number or email address in order to send your information has a way of making some individuals take a step back. No one wants junk email cluttering his inbox when so many come flooding in already. Handing over real estate business cards gives the impression that you care enough to come prepared for anyone who comes your way. Preparation like that would suggest that you are responsible and on top of your game. You may just be the one who will sell his house and find him a new one that’s in budget quickly and efficiently. It’s a small gesture that can have a much bigger impact. Sometimes what’s new and hip isn’t what the average home buyer or seller is seeking. Often they want something tangible and, more importantly, a message that says you went out of your way for them. Real estate business cards can be a relatively simple way of making that ever important connection.
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Real estate agents must dedicate a lot of time and resources to self-marketing. With many realtors available, real estate agents need to use unique forms of advertising to set themselves apart in a variety of ways. There is a lot of pressure for businesses to go completely paperless these days. If you already have a website, you may be tempted to skip creating real estate business cards for yourself. However, business cards are still an important part of your marketing mix. Trying to move is a highly stressful process, and it requires frequent communication between client and agent. When your clients need to reach you, it will be a relief for them to have a tangible ticket to you in the form of a business card. In addition to speaking to you on the phone, your clients will need to be able to send you a lot of paperwork. Having your fax and email information in the same place as your phone number will streamline that process for them. You can also use business cards to help your clients get to know you. There are many different card designs available, so you can pick one that conveys your personality to your clients. This will help them feel more comfortable with you, which will make your time working together much more pleasant for everyone. When you take the extra time to create real estate business cards, it is one more way to make yourself as present as possible for your clients. Once the moving process is complete, your clients can pass your business card on to someone who needs it. Being able to hand real estate business cards from the real estate marketing experts at Sendsations to your clients will convey to them that you are always available to address their concerns. When you combine business cards with any of your other marketing tactics, your clients will not only remember your name, they will remember that you always went the extra mile to help them. |
AuthorHi, I'm Gary and I've been a successful real estate agent for 10 years. I want to share my secrets with others. Archives
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