More than 90% of homeowners say they would hire their last real estate agent again. However, when it comes down to it, only 10% do. People tend to forget their first agent's name and contact information. This is why keeping in contact with your former clients is essential. Smart farming with realtor postcards is a great way to do so. Although people may think of postcards as outdated, they're a fantastic tool that will continue producing fruit far into your career. What Is Real Estate Farming? Farming is a marketing strategy that helps real estate agents to increase their client base in a specific area. Real estate farming aims to establish relationships with potential clients to help them see you as the first option when they need to buy or sell their home. It's called farming because it is like planting seeds that you then nourish and can harvest the fruit of over time. If your name is already in people's minds due to years of contact, they will likely hire you first. Why Does Smart Farming With Realtor Postcards? Smart farming with realtor postcards is an easy way to reach potential clients. You can have cards sent automatically to your mailing list every month. Many realtors opt for calendar postcards, beautiful photography or recipe cards. The more valuable the information and the less it seems that you are just there to advertise, the better results you will have.
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AuthorHi, I'm Gary and I've been a successful real estate agent for 10 years. I want to share my secrets with others. Archives
January 2023
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