As a real estate agent or broker, a large part of your job entails making connections with homeowners, potential homeowners and the community as a whole. One marketing method that many agents have found to be successful is direct mail. That said, there is a right way and a wrong way to use direct mail. If you’re interested in taking advantage of real estate direct mail, consider implementing these tips for the greatest chance of success:
Get Creative Any realtor can post a picture of themselves in front of a house with a “Just Sold!” sign off to the side, but you’re not just any realtor. Get creative with your postcard design. Include a recipe on the front where a picture would normally be, as a recipe creates a connection and ensures that the recipient will keep it. Include a family holiday picture, or offer green living tips. There are dozens of ways that you can spice up your real estate direct mail campaign. If you’re running short on ideas, a company like Sendsations can provide the inspiration and follow-through you need to generate success. Find the Ideal Frequency The last thing you want to do is annoy your potential clients, which you may do if you send postcards too frequently. Ideally, you should send a postcard once a month. This will help to remind homeowners of your existence without pestering them. However, you should always test your campaigns to figure out what works best for your business and in your particular region. Be Consistent Like with all marketing campaigns, the success of your direct mail campaign relies heavily on the consistency with which it is implemented. Most people don’t realize it, but many want consistency from you, even if they’re not sure if they want to work with you. Give them consistency and it may pay off big time. Real estate direct mail can be extremely effective. However, if you hope to gain the most traction from your campaign, use the tips above.
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AuthorHi, I'm Gary and I've been a successful real estate agent for 10 years. I want to share my secrets with others. Archives
January 2023
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