Are you a real estate professional who wants a more nurturing connection with your customers? You're in good company; even with the rapid expansion of digital marketing strategies, a personal touch goes a long way toward cementing relationships and building trust. Using analog real estate recipe postcards is one effective way to make that connection happen. Here are several reasons why. 1. Positive Associations Food is a universal language. It evokes nostalgia, warm memories, and a sense of comfort and peace. Seeing your name and face next to a delicious recipe will encourage prospective customers to associate you with home and stability. As a realtor, you're in a unique position to both be a business person and make the dream of a happy home come true. 2. Varied Possibilities Do you want to send a standard card that's cost-effective and easy to carry in a purse or use as a bookmark? Try a standard size. Is a high-impact card that doubles as a flyer (or can be put in a recipe notebook) more your style? Go for a jumbo size. What about a refrigerator magnet that doubles as a calendar? Try that option for extreme visibility. 3. Treasured Keepsakes Yes, a lot of people put postal mail in the circular file. However, if you choose your farming area strategically, the residents who receive your postcards will be much more likely to keep them. In this on-the-go, increasingly fragmented society, it's becoming more common for people to invest in their local communities, prepare and eat food at home, and take a break from the digital world. Real estate recipe postcards will remind them of a calmer, gentler time. Choosing effective, compelling marketing strategies is a challenging aspect of succeeding as a realtor. The landscape is changing rapidly. Consider the tactile, pleasurable option of real estate recipe postcards as part of your plan. Check out some great layouts here at https://www.sendsations.com/Content/Public/Layouts.aspx.
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AuthorHi, I'm Gary and I've been a successful real estate agent for 10 years. I want to share my secrets with others. Archives
January 2023
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