Finding new leads is a challenge for any small business. Even a realtor working for a large company is responsible for stewardship of their own clients; when those numbers drop, so does business overall. One of the most reliable ways to stay ahead of the drop may surprise you: Real estate farming with postcards is a proven way to generate new leads. Think about farming for a moment: The farmer doesn’t run out to the field with a bag of mixed seeds and just fling them in the air, then sit back with his feet up on a desk and wait for the vegetables to come rolling in. There’s tilling, and sorting, and sowing involved, and so it is with a client outreach campaign. When you’re real estate farming with postcards, the tilling and sorting can be a combined process--see, it’s already easier than planting soybeans. Building a list of potential prospects to contact can take various forms, from combing the phone book to purchasing mailing lists from vendors who can sort by region and other specific categories. The next step is to tailor your message to meet that demographic, then it’s time to print. Sendsations.com is ready to work with you when the time comes so that your outreach has the best possible chance at success. Sending out the cards is exciting, but know up front that it rarely leads to an immediate avalanche of new contacts. Some people will get in touch quickly, but there are others who will file the card away for future reference; should they receive another from you in a few months, it will be a welcome reminder of your services. High-volume outreach like this often creates its own magic, a burst of momentum that may bring in unexpected results. When tomatoes pop up in your cornfield, don’t be upset, just give thanks for the harvest. Real estate farming with postcards is all in a day’s work, but that effort pays rich dividends.
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AuthorHi, I'm Gary and I've been a successful real estate agent for 10 years. I want to share my secrets with others. Archives
January 2023
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