Just about every entrepreneurial book out there will tell you that it is absolutely critical for your business to change with the times, or risk going out with the old. You need new methods to compete in this fast-paced world of internet, email and social media. However, there are certain business tools that are timeless, and real estate business cards are one of them.
In the latest attempts to go green and electronic, the question of the relevance of business cards is likely to come to the forefront. But before immediately adding your next client to your contacts list and sending them a text message to give them your number, consider that first impressions are still ranked as having utmost importance. Your attire, firm handshake and ability to remember his name assert your interest in the person in front of you, which is bound to score points in your favor. However, your text message in his phone is likely to be ignored or forgotten after your encounter. Also, asking for a phone number or email address in order to send your information has a way of making some individuals take a step back. No one wants junk email cluttering his inbox when so many come flooding in already. Handing over real estate business cards gives the impression that you care enough to come prepared for anyone who comes your way. Preparation like that would suggest that you are responsible and on top of your game. You may just be the one who will sell his house and find him a new one that’s in budget quickly and efficiently. It’s a small gesture that can have a much bigger impact. Sometimes what’s new and hip isn’t what the average home buyer or seller is seeking. Often they want something tangible and, more importantly, a message that says you went out of your way for them. Real estate business cards can be a relatively simple way of making that ever important connection.
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AuthorHi, I'm Gary and I've been a successful real estate agent for 10 years. I want to share my secrets with others. Archives
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