As a real estate agent, you probably spend a lot of time on email and social media marketing. However, real estate mailers can also be an effective form of advertising. Direct mail is an affordable way to communicate with potential clients. After all, customers appreciate getting personalized messages in their mailboxes. There are several direct mail options to consider, including handwritten notes and weekly newsletters. Yet real estate postcards may be the most effective tool. They are cheap to send and directly state your message. Here are some ideas for making your postcards successful. 1. Be Professional Do not settle for poor-quality postcards. Instead, your mailers should be made of heavy cardstock with either a matte or gloss finish. 2. State a Clear Message Whether you are advertising a listing or seeking new houses to sell, each of your postcards should include a clear call to action. Be sure to include your photo alongside your logo and contact information. 3. Consider Seasons Keep the season in mind when sending out your cards. Your fall postcards should feature colorful leaves, while your winter mailers should include snowy images. Real estate mailers can help you find new clients and retain old ones. If you opt to send your customers postcards, follow the above tips to make the cards pop.
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AuthorHi, I'm Gary and I've been a successful real estate agent for 10 years. I want to share my secrets with others. Archives
January 2023
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