Marketing for realtors is essential for standing out among the competition. Real estate is a business that relies on relationships to grow and expand as much as sales. Help build and maintain those relationships with these four tips.
Social Social media isn’t going away. Pick your favorite platforms to connect with potential customers and past clients. Add these links to your mailing postcards and on your website to increase your following. Top sites used include Twitter, Facebook, Instagram and Pinterest. They all have their pros and cons. Savvy realtors can use services such as HootSuite to post across multiple channels. Newsletter An email newsletter is an easy way to maintain and grow client relationships. Keep the tone and information similar to your social media posts. Newsletters allow for longer content giving you the opportunity to expand on a social media post or group together tips and tricks. Highlight local listings you think would be of interest to your clients. Postcards Sending out a postcard mailer is easy way to engage with a specific target audience. Cultivate a mailing list to focus on in a specific area of town. Then craft a postcard campaign that includes tips, fun things or other interesting tidbits along with your information. Recipes and gardening tips are fairly popular and can be sent on a monthly basis to keep your name fresh in the minds of clients. Website A mobile-friendly website is essential for clients to access your information. More and more people are accessing webpages from their phones and tablets rather than a computer. A website that is mobile friendly loads quickly and is easy to read on a small screen. Using these marketing for realtors tips can increase your reach. Clients who feel a personal connection to their real estate agent are more likely to contact them when they are ready to buy or sell a home.
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AuthorHi, I'm Gary and I've been a successful real estate agent for 10 years. I want to share my secrets with others. Archives
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