Every real estate professional wants access to new and qualified listings that convert to sales. Geo farming with realtor postcards can propel your business in ways you may not realize are possible. You need to know how this highly effective marketing method works if you're starting your real estate career.
Understanding Geo farming The goal is to establish yourself as the go-to source for real estate needs in a specific neighborhood, increase your credibility and boost your sales. Choosing a Neighborhood Look for a neighborhood that excites you, has a manageable number of homes you admire, and you can easily access. Choosing a community with a reasonable turnover rate where another realtor is not currently farming is also critical. Studying the Neighborhood It is necessary to become an expert in the neighborhood you plan to farm. Therefore, you should be ready to provide potential clients information about living in the area, including:
Creating a Database You need access to names and addresses in the neighborhood you choose to farm. A reputable email service provider or your local tax office's public records can help you gather this information. Also, holding an open house with a sign-in sheet is a perfect way to introduce yourself and build your list. Creating a Budget Many realtors allocate 10% of their annual commission income to their marketing efforts. However, geo farming with realtor postcards can be a cost-effective way to establish your presence in a neighborhood. Creating a Message It is critical to add value to your marketing campaigns. For example, geo farming with realtor postcards can help future buyers and sellers remember you when you highlight new services relevant to the neighborhood or include an easy but fun recipe to ensure your card stays out of the trash. Also, remember to print your contact information, a link to your landing page and a call to action. Generating new leads can be slow and time-consuming, but a thoughtful postcard campaign can ease your workload while increasing sales.
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AuthorHi, I'm Gary and I've been a successful real estate agent for 10 years. I want to share my secrets with others. Archives
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