Adaptability is the key to staying ahead of the competition when you work in real estate. That means knowing when to pivot the emphasis of your campaigns to ride trends and to identify new real estate marketing opportunities like postcards from Sendsations or mailing list apps that help you organize your campaigns. 1. Embrace Geo Farming Geo Farming is not a new concept, but it is a relatively new word for a practice that used to be the only way to do business before the internet made it easier to expand into new markets. The concept is simple and powerful. You focus on one neighborhood or small town with a combination of digital marketing, in-person participation in the community, and traditional advertising like real estate postcards. 2. Create Your Own App One of the unique features of real estate marketing is the tendency for prospective customers to start following your business months or even years before they seriously consider purchasing a new home or commercial property. All you need to do to keep your name at the top of their list is provide a branded app that lets them browse the local multi-listing system easily, and there are easy options for setting this up. 3. Use Sendsations To Build Unique Postcard Campaigns Standard postcards are easy to disregard, but when you combine them with useful content marketing strategies like recipes the recipient can really use, they command more attention. Best of all, you can rotate different postcards with perks into a long-term geo farming campaign to keep your messaging fresh. That is what sets today's postcard providers like https://www.sendsations.com/Default.aspx apart and makes this approach different from other postcard campaigns.
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AuthorHi, I'm Gary and I've been a successful real estate agent for 10 years. I want to share my secrets with others. Archives
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